Business Development Coordinator


Business Development Coordinator


Brookdale Adrian, 1200 Corporate Drive, Adrian, MI 49221

At Brookdale Senior Living we are passionate about serving seniors.

Our goal is simple. We want to be the best provider of senior care in the nation and in the Adrian area. To be the best, we want to hire the best. We are looking for difference makers, compassionate leaders and purpose-driven people.

As a Business Development Coordinator, you will have the opportunity to advance your career by providing support to the local senior living community by:

• Creating and implementing effective business development plans that will have a direct impact on our occupancy goals throughout the community
• Assist the sales and marketing staff with maintaining great relations with local businesses as well as developing new business relationships within the Adrian area
• Provide progress reports to the Executive Director on established business development goals
• Research and provide information on competitor issues that would affect the occupancy of the local Brookdale community


Required skills and qualifications:
* Bachelor's degree in marketing, business or related field
* Two years of sales/marketing experience in related industry; or equivalent combination of experience and education

* Must be familiar with the local market

* Strong business development & relationship building skills; cold calling & networking

* Professional contacts in the market a plus!
* Must have a valid driver's license and reliable automobile


Make Lives Better Including Your Own.


The happiness of those we serve is dependent on the happiness of our associates, so you’ll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you’ll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.


Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.


We believe that in order to best serve our residents and patients, we need to first serve our associates.  One way we do that is through our benefits.  Our offerings include, but are not limited to: 


Full-time and part-time associate benefits:

·         401(k) Retirement Savings Plan

·         Benefit plan package

·         Employee Stock Purchase Program

·         Pre-tax Commuter Benefit

·         Associate Compassion Fund

·         Associate Discounts

·         Identity theft protection

·         Pet savings and insurance plans

·         Voluntary benefits available


 Full-time associate benefits:

·         Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.

·         Paid Time Off

·         Adoption Benefit

·         Tuition Reimbursement

·         Company-provided life insurance and accidental death and dismemberment (AD&D)

·         Voluntary STD and LTD


This is an incentive based position, which may include bonuses, incentive, or commission plans. 


Creates and implements effective community business development plans in order to maintain sales and occupancy goals throughout the community. Assists the sales and marketing staff with new business development and community relations within market area. May oversee multiple communities depending on size or part of market cluster; may report to regional sales and marketing management if overseeing
multiple communities. Represents the company as the leader in Senior Living to all referral sources.  Keeps abreast of any competitor issues that would affect occupancy in the market.

  1. Provides strategy, support and vision to the Director of Sales & Marketing in a specified community or communities to achieve sales and occupancy goals through effective Business Development efforts.
  2. Creates community business development plans and engages in business development activities and events for the community.
  3. Schedules networking meetings on a regular basis to meet or exceed established departmental goals.
  4. Visits local hospitals on a weekly basis. Meets with residents as directed by Director of Sales & Marketing or Executive Director.
  5. Visits with competitors on a quarterly basis. Creates and updates competitive analyses on a quarterly basis. Serves as main contact for all competitive issues that would affect the community.
  6. Utilizes the community for networking meetings and events.
  7. Creates and maintains special events calendar for the community. Develops and organizes community events to meet established monthly goals. Serves as the primary contact for area events.
  8. Communicates any new leads to the sales staff.
  9. Keeps up to date with Innovative Senior Care Services and utilizes local Therapists at the community for Business Development activities.
  10. Provides support at the community if needed.
  11. Keeps the Director of Sales & Marketing updated on all business development activities on weekly basis. Provides information relevant to pricing, terms, policy and marketing strategy.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.


Education and Experience
Bachelor’s degree in marketing, business or related field and a minimum of one to three years sales/marketing experience in related industry; or equivalent combination of experience and education.


Certifications, Licenses, and Other Special Requirements
Must have a valid driver’s license and reliable automobile.


Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.


Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Excellent written and oral communication skills are essential. Windows environment computer skills are required.  (Microsoft Word, Excel, etc., preferred). Ability to facilitate complex problem solving. Effective organizational skills are a must.


Physical Demands and Working Conditions

  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Talk or hear
  • Ability to lift:  up to 10 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors
  • Occasional weekend, evening or night work if needed to ensure shift coverage
  • Requires Travel:  Frequently

Brookdale is an equal opportunity employer and a drug-free workplace.

Business Development Coordinator

Regular Full-Time
ID: 2021-109220
Sales & Marketing - Business Development-Mktg
Apply Brookdale Adrian
Brookdale Adrian
1200 Corporate Drive,
Adrian, MI 49221
field26665 Community

Regular Full-Time
ID: 2021-109220
Sales & Marketing - Business Development-Mktg