Sales Education Facilitator


Make Lives Better Including Your Own.


The happiness of those we serve is dependent on the happiness of our associates, so you’ll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you’ll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.


Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.


We believe that in order to best serve our residents and patients, we need to first serve our associates.  One way we do that is through our benefits.  Our offerings include, but are not limited to: 


Full-time and part-time associate benefits:

·         401(k) Retirement Savings Plan

·         Benefit plan package

·         Employee Stock Purchase Program

·         Pre-tax Commuter Benefit

·         Associate Compassion Fund

·         Associate Discounts

·         Identity theft protection

·         Pet savings and insurance plans

·         Voluntary benefits available


 Full-time associate benefits:

·         Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.

·         Paid Time Off

·         Adoption Benefit

·         Tuition Reimbursement

·         Company-provided life insurance and accidental death and dismemberment (AD&D)

·         Voluntary STD and LTD


The Sales Education Facilitator (SEF) is the facilitator for the Brookdale School of Sales teaching sales associates the foundational selling skills they need to be successful in their role. Responsible for supporting the orientation of new sales associates throughout the organization. Trains new hires on Brookdale’s sales methodology and relevant processes/procedures and aims to instill a strong level of energy, enthusiasm, engagement and commitment to sales success in those attending the instructor-led training session.


  1. Participates in the delivery of engaging instructor-led training sessions that align with the company’s sales strategy. Serves as a subject matter expert on the application of selling skills in a community environment. Provides coaching and modeling of sales behaviors to all participants as part of the session. Utilizes established sales processes, systems, and forms to prepare participants for success.
  2. Conveys the influence sales activities have on community success to empower participants to follow the Brookdale sales standards and partner with their non-sales community team members.
  3. Maximizes sales results by teaching new hires how to effectively generate and qualify leads, develop sales meeting plans, conduct customer-focused community visits, solicit referrals from external sources, and conduct follow-up and lead nurturing activities.
  4. Partners with the team of Sales Learning Specialists and Lead Sales Education Facilitator to continue the concepts learned in the live training into the individual Brookdale communities. Works with field sales leadership to develop coaching plans that support positive growth with new hires once they return to the field from the instructor-led training.
  5. Prepares for course delivery by mastering training content, including reviewing instructor notes and course materials. Able to model exceptional sales behaviors in sales system usage, including CRM, Competitive Intelligence and BI. Understands the design of the training materials, goals of the business, and learning needs of the participants in order to deliver training effectively.
  6. Makes recommendations in the ongoing refinement and evaluation of course materials, including such items as presentation slides, instructor guides, student guides/workbooks, video support, intranet articles and field-based mentoring agendas, as appropriate, to the design team.
  7. Utilizes knowledge of adult learning and motivation to guide new training, coaching and mentoring activities; uses a variety of mediums, including in-person meetings, webinars, and self-study programs to meet the learning needs of sales associates.
  8. Coordinates the logistical needs of sales training events with other team members, including set-up, roster management, facilitation and post-training accountability measures. Additionally, coordinates hotel, travel, meals, registration, communications, etc. for participants.
  9. Tracks attendance, participant sales metrics pre and post BSS, and all other applicable data.
  10. Measures the effectiveness of training programs through surveys and feedback from class participants and their managers; makes necessary adjustments to ensure the achievement of established objectives.
  11. Provides additional support to Sales Learning Specialists as needed and as directed by the Manager of Sales Training Programs.

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  An associate should perform all duties as assigned by his/her supervisor.


Education and Experience
Bachelor’s degree in Business, Sales, Marketing, Communications, Human Resources, Education, or related field is required. 5 years of successful experience in a community sales, or equivalent role. Excellent facilitation, interpersonal and communications skills, including writing and editing. Proven experience in training is preferable. Knowledge of adult learning, training, professional development, mentoring and coaching preferred.


Certifications, Licenses, and Other Special Requirements
CPLP or ATD Master Trainer certification is preferred. Some travel required, up to 50%.


Management/Decision Making
Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.


Knowledge and Skills
Has a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has a working knowledge of the organization. Strong public speaking, presentation, teaching and facilitation skills.


Physical Demands and Working Conditions

  • Standing
  • Requires interaction with co-workers, residents or vendors
  • Walking
  • Sitting
  • Occasional weekend, evening or night work if needed to ensure shift coverage
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Possible exposure to communicable diseases and infections
  • Stoop, kneel, crouch, or crawl
  • Talk or hear
  • Exposure to latex
  • Ability to lift: Up to 25 pounds  
  • Possible exposure to blood-borne pathogens
  • Possible exposure to various drugs, chemical, infectious, or biological hazards
  • Subject to injury from falls, burns, odors, or cuts from equipment
  • Requires Travel: Frequently
  • Vision


Brookdale is an equal opportunity employer and a drug-free workplace.

Sales Education Facilitator

Regular Full-Time
ID: 2021-112521
Human Resources - Training & Development
Apply HR Talent Management-NSH
HR Talent Management-NSH
111 Westwood Place,
Brentwood, TN 37027
field26665 Corporate

Regular Full-Time
ID: 2021-112521
Human Resources - Training & Development